In the summer of 2011, we sold our first bag of muesli at a Minneapolis farmers market. For the next few years, Hannah bootstrapped the business with an old Raleigh bike, a trailer hitched to the back, a friend’s restaurant kitchen, and a basement office. 

Our impact, family, and team has grown over the years, but the heart of the business remains the same. We’re a team of real people who believe in the power of real food grown on a farm, not in a lab. We’re a lot like our cereals—subtly sweet, very crunchy, and unapologetically real. While we’re midwesterners at heart, we mean what we say (even if we step on some toes, dontcha know).